The Drum Awards for Marketing - Entry Deadline

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Client: Samsung
Date: Oct 2019
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Thai Samsung Electronics’ online film “The Mechanic” created by Cheil Worldwide Thailand has recorded more than 15 million YouTube views in just one week.

As part of Samsung Electronics’ #DoWhatYouCant campaign, the film was created to commemorate 30th Anniversary of Samsung Electronics’ establishment in Thailand while communicating Samsung Digital Appliances’ commitment in the market – the Dual Vocational Education Program.

Credits

Credits

- Sr. Planning Director / Chatree Chokmongkolsatian / Cheil Worldwide Thailand

- Asso. Account Planning Director / Derek Cheong / Cheil Worldwide Thailand

- CCO / Satit Jantawiwat / Cheil Worldwide Thailand

- Creative Director / Pannarai Juanroong / Cheil Worldwide Thailand

- Sr. Copywriter / Tanhawat Saowaphapsopha / Cheil Worldwide Thailand

- Project Manager / Chanida Noikampan / Cheil Worldwide Thailand

- Group Account Director / Sarunya Silakote / Cheil Worldwide Thailand

- Account Manager / Thitiyanee Krueayai / Cheil Worldwide Thailand