Creative Transformation Festival now Live

Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Chupa Chups: A Sweet Escape by Cheil Hong Kong

Date: Jan 2020
Your Vote
4/5
Overall Rating
0/5
Opps, please vote again
0 votes

Cheil Worldwide Hong Kong released a print campaign for Chupa Chups that was executed by Illusion Bangkok, who partnered with the agency on their highly awarded JBL ‘Block Out The Chaos’ print series.

This campaign said that even kids deserve a sweet escape from arduous tasks like homework, music practice and tidying-up.

Credits

Client : Chupa Chups (Snack To Home Limited)

Product: Chupa Chups

Agency: Cheil Worldwide Hong Kong

Production Company: Illusion, Bangkok

Chief Creative Officer: Paul Chan

Creative Director: Lili Jiang, Ivan Au

Art Director: Ivan Au, Elsie Lau

Copywriter: Paul Chan, Lili Jiang, Tatiana Le, Agnes Ho

Illustrator: Illusion, Bangkok

Project Manager: Denise Chan