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Chupa Chups: A Sweet Escape by Cheil Hong Kong

Date: Jan 2020
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Cheil Worldwide Hong Kong released a print campaign for Chupa Chups that was executed by Illusion Bangkok, who partnered with the agency on their highly awarded JBL ‘Block Out The Chaos’ print series.

This campaign said that even kids deserve a sweet escape from arduous tasks like homework, music practice and tidying-up.


Client : Chupa Chups (Snack To Home Limited)

Product: Chupa Chups

Agency: Cheil Worldwide Hong Kong

Production Company: Illusion, Bangkok

Chief Creative Officer: Paul Chan

Creative Director: Lili Jiang, Ivan Au

Art Director: Ivan Au, Elsie Lau

Copywriter: Paul Chan, Lili Jiang, Tatiana Le, Agnes Ho

Illustrator: Illusion, Bangkok

Project Manager: Denise Chan