Cheez-It: Cheez-It Snap'd bunker
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Snack cracker brand Cheez-It is tempting its fans with a scavenger hunt to find a hidden bunker of its new snack, called Snap’d.
Cheez-It Snap’d have already hit the shelves, but the super thin, crispy snack with real cheese inside claims to be so “insanely munchable” according to a release, that people will be grabbing multiple bags at stores and the brand is concerned that could lead to an impending cheese shortage.
Taking measures to stockpile the delicious snack for its biggest fans, Cheez-It stashed a bunker full of Cheez-It Snap’d somewhere in the United States. Where it is will be up to consumers, as the exact coordinates of the Snap’d bunker are a secret. The brand claims it might be tucked away in a cheese cave, an old cellar or a retired subway tunnel.
Cheez-It is offering the cheesy loot — a year’s supply of Cheez-It Snap’d — to the first person who finds it.