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Cheetos: Evidence & Advice

Client: Cheetos
Date: Jan 2021
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In the first spot from Cheetos, Ashton Kutcher has discovered some mysterious evidence tied to the disappearance of his Cheetos Crunch Pop Mix as a part of its Super Bowl LV campaign.

The second, features Mila Kunis and Shaggy.

In the second teaser ahead of Super Bowl Sunday, Kunis delivers a passionate monologue hinting that she was accused of something horrible. Cut to Shaggy and we realize he’s giving her pointers. While not impressed with her take, he offers the insight to “just stick to the line I gave you”- and the commercial fades out to the melody of his iconic song, It Wasn’t Me – which is celebrating its 20th anniversary this February.