Dr. Oetker Baking: advert-body-3 by Cheetham Bell

A sassy cupcake, a seductive slice of fudge cake, and a three tier Victoria sponge with the voice of an angel – these are just some of the characters you’ll meet in Dr Oetker’s new brand campaign.

Created by Cheetham Bell, the work sets out to break down the barriers around baking. The campaign will initially be seen as idents during The Great British Bake Off, but more films and characters will appear on YouTube pre-rolls and via Dr Oetker’s own social channels.