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Cosmos: Discover North America by Cheetham Bell

Client: Cosmos
Date: Jan 2020
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Cosmos' TV advert is the first that the global escorted touring brand has aired in its 59-year history.

Showcasing Cosmos’ “see everything, and worry about nothing” approach to escorted tours, the new advert takes viewers on a discovery of North America, from the bright lights of New York city to the Canadian Rockies by way of numerous recognisable landscapes and cityscapes.

Building on the brand’s strapline of ‘Adventure is Knocking’, the advert forms a central part of an integrated marketing campaign throughout 2020 to promote touring holidays to the ever-popular region. Cosmos and sister company Globus offer more escorted tours to North America than any other operator, offering an unrivalled choice of touring styles and holiday experiences.

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