The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Cheerios
Date: Dec 2020
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Over 20 years since the original, Cheerios has revisited its 1999 commericial that starred a doting grandma who has travels a long distance to spend Christmas with her grandchild. She uses Cheerios to map out where the hungry baby's various family members live.

Now unable to meet due to the pandemic, the pair convene online after the grandma sends a box of Cheerios to her grandaughter. "No matter where Grandma lives, we'll always be together for Christmas," she tells her.