RACV Pet Insurance by CHE Proximity

Date: Feb 2019
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Insurance company RACV has partnered with four acclaimed artists to create eye-catching animal injury costumes as part of the brand’s pet insurance campaign.

RACV enlisted the expertise of Dennis McCarthy, the mastermind behind car designs in ‘The Fast and Furious’ films, Tim Chapel, the costume designer from ‘Priscilla, Queen of the Desert’, Gareth Davies, a tattoo artist at Bondi Ink and James Jirat Patradoon, a heavy metal illustrator to create pimped up costumes for injured animals.

The campaign aims to encourage pet owners to take out insurance to cover the “overconfident” escapades of their furry friends.

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