‘Once you’ve got it, you’ll get it by CHE Proximity

Date: Jul 2019
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Electricity and gas company Jemena wants Australians to feel an emotional connection to natural gas with a new campaign

According to the company, the humourous campaign draws on humans’ innate and primal relationship towards flame and fire.

Created by CHE Proximity, the three films of the campaigns highlights the benefits of using natural gas. The themes of relaxation, instant heat in the kitchen to culinary adventures, and outdoor fire to social connection are displayed in the films.


Advertising Agency: CHE Proximity

Creatives: Geoff Fischer, Cameron McDonald, George Organ

Executive Creative Director: Wesley Hawes

Chief Creative Officer: Ant White

Producer: Kyla Bridge

Strategy: Becky Bishop

Senior Account Director: Karolina Alas

Client Partner: Lorraine Gormley

Production Company: FINCH

Director: Benji Weinstein

Producer: Claire Thompson

Executive Producer: Corey Esse

DOP: Germain McMicking

Editor: Dave Whittaker @ ARC

Colourist: Ben Eagleton

Lead VFX: Drew Downes

VFX: Nakatomi

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