‘Once you’ve got it, you’ll get it by CHE Proximity
- Location:
Electricity and gas company Jemena wants Australians to feel an emotional connection to natural gas with a new campaign
According to the company, the humourous campaign draws on humans’ innate and primal relationship towards flame and fire.
Created by CHE Proximity, the three films of the campaigns highlights the benefits of using natural gas. The themes of relaxation, instant heat in the kitchen to culinary adventures, and outdoor fire to social connection are displayed in the films.
Credits
Advertising Agency: CHE Proximity
Creatives: Geoff Fischer, Cameron McDonald, George Organ
Executive Creative Director: Wesley Hawes
Chief Creative Officer: Ant White
Producer: Kyla Bridge
Strategy: Becky Bishop
Senior Account Director: Karolina Alas
Client Partner: Lorraine Gormley
Production Company: FINCH
Director: Benji Weinstein
Producer: Claire Thompson
Executive Producer: Corey Esse
DOP: Germain McMicking
Editor: Dave Whittaker @ ARC
Colourist: Ben Eagleton
Lead VFX: Drew Downes
VFX: Nakatomi