Generation Intervention by CHE Proximity
Four Seasons Condoms wants millenials in Australia to start having safe and healthy sex again.
According to the condoms brand, there is a “millennial sex recession” as statistics reveal that young adults are having 50% less sex than their parents’ generation.
It wants to change this through a campaign called “Generation Intervention” and created by CHE Proximity. The campaign introduces the Generation Intervention Pack, a limited-edition educational kit designed to equip parents to be surrogate-sex therapists and encourage their adult children to have sex.
The pack was created in collaboration with sexologist Jacqueline Hellyer and contains 52 Ice Breaker cards for parents to have a conversation with their adult children, with the aim of helping them to navigate the world of modern dating and the understand the mental benefits.
There is also “The Talk 2.0” for parents to check-in on the wellbeing on their adult children and discuss the social and emotional issues that may be affecting their libido. Once ‘The Talk 2.0’ takes place, parents are encouraged to hand over the pack and its contents so they can be used by their adult children.
Each pack contains three sizes of condoms from the Four Seasons Naked range, lubricant, female pleasure gel and a vibrating toy.
Four Seasons Condoms also enagaged parents of influencers to help their famous influencer children to explain how “Generation Intervention” could be done.
Working with YouTube and Twitch star Oren Hipwell, comedian and celebrated podcaster Tom Armstrong, and The Daily Talk Show, parents were filmed in real-time intervening, and questioning their children on their sexual behaviour.
The three films will live on influencer sites and on the Four Seasons Condoms social pages.
Graham Porter – Managing Director
Michael Porter - Sales & Marketing Director
Alexander Porter - Brand Manager
Claire Hawksford - Senior Account Manager
Jack Hale - Senior Account Manager
Chief Creative Officer - Ant White
Executive Creative Officer - Wesley Hawes
Senior Copywriter - Mark Carbone
Senior Copywriter - Zac Pritchard
Senior Art Director -Nico Smith
Holly Alexander – Director, Strategic Production
Karine Pawel – Producer
Miranda Pezzimenti – Junior Producer
King Yong – Senior Editor
Natalie Hort – Production Manager
Nina Weiss – Junior Producer
Darren Cole – Head of Design
Trent Michael – Senior Designer
Vanessa Saporito – Senior Designer
Chloe Schumacher – Designer
Phil Johnston – Brand Director
Sydney Kinga Papp – Head of Brand
Georgia Wright – Director, PR
Romina Favero – Senior Account Manager
Megan Cruickshank – Account Coordinator
Anna Horan – Head of social and editorial
Sophie Doyles – Social Lead
Henry Clarke - Social Creative