Cochlear: Hearing test in disguise by CHE Proximity
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Australian hearing solution brand Cochlear has launched an advert, designed to raise the awareness of hearing issues by showing people whether they have a problem with their hearing within the ad.
The video, shown online as well as in the cinema, has two different endings, depending on whether you can hear the low-level audio of certain parts of the plot.
The advert follows a couple throughout the years of their relationship, eventually asking people at the end whether love lasted or was lost. Those with a hearing problem would have only picked up on one thread and missed the signs telling them the right answer.
Credits
Chief executive officer: Chris Howatson
Managing partner: David Halter
Group account director: Mariana Rice
Senior account manager: Alice Jamieson
Account executive: Harry Manion
Executive creative director: Ant White
Group creative director: Brian Jefferson
Creative director: Ben Stainlay
Junior art director: Jake Blood
Junior copywriter: Anne Lau
Executive producer: Tori Taylor
Head of experience: Elizabeth Geor
Head of investment: Daniel Bradley
Trading manager: Christina Webb
Head of programmatic & data partnerships
Strategic planner: Lily Tidy
Senior TV producer: Jen Livingston
Additional editing: Sam Mitchell, Damian Capicchiano
Digital products director: Jamie Metcalfe
Digital producer: Blair Patterson
Senior digital designer: Eddy Milfort
Digital designer: Rollo Hardy
Digital developer: Glade Kettle
