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Cochlear: Hearing test in disguise by CHE Proximity

Client: Cochlear
Date: Feb 2017
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Australian hearing solution brand Cochlear has launched an advert, designed to raise the awareness of hearing issues by showing people whether they have a problem with their hearing within the ad.

The video, shown online as well as in the cinema, has two different endings, depending on whether you can hear the low-level audio of certain parts of the plot.

The advert follows a couple throughout the years of their relationship, eventually asking people at the end whether love lasted or was lost. Those with a hearing problem would have only picked up on one thread and missed the signs telling them the right answer.

Credits

Chief executive officer: Chris Howatson

Managing partner: David Halter

Group account director: Mariana Rice

Senior account manager: Alice Jamieson

Account executive: Harry Manion

Executive creative director: Ant White

Group creative director: Brian Jefferson

Creative director: Ben Stainlay

Junior art director: Jake Blood

Junior copywriter: Anne Lau

Executive producer: Tori Taylor

Head of experience: Elizabeth Geor

Head of investment: Daniel Bradley

Trading manager: Christina Webb

Head of programmatic & data partnerships

Strategic planner: Lily Tidy

Senior TV producer: Jen Livingston

Additional editing: Sam Mitchell, Damian Capicchiano

Digital products director: Jamie Metcalfe

Digital producer: Blair Patterson

Senior digital designer: Eddy Milfort

Digital designer: Rollo Hardy

Digital developer: Glade Kettle