The Drum Awards for Marketing - Extended Deadline

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Client: UNICEF
Date: Oct 2019
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Unicef Next Generation has released Words By, a book of collected poems and stories from 138 diverse voices, designed by London studio Charlie Smith Design.

The book and accompanying website celebrate our humanity by bringing together experiences of individuals from all walks of life. Working with Unicef Next Generation, Charlie Smith Design created the Words By identity to support the stories in the book across print and online platforms.

Visiting refugee camps across Europe, Unicef Next Generation was inspired to publish stories by different people about their experiences. Contributors had creative freedom to write the rawest poetry and prose that mattered most to them. Through their words and on their terms, the collection finds beauty in differences and celebrates the similarities between human beings.

100% of proceeds from the sale of Words By will go to Unicef’s Children’s Emergency Fund helping vulnerable children affected by war and natural disasters globally.

Credits

Charlie Smith Design