channel 5: Borderline by channel 5

UK terrestrial TV station Channel 5 has created a campaign for their ‘original British comedy’ Borderline set in the fictional Northend Airport.

After a ten-year departure from original comedy Channel 5 needed to re-educate the audience as well as drive audiences to TX. As a result of creative collaboration with the Borderline writers and Channel 5 creatives, Northend Airport was bought to life with a series of tube panel ads, corporate reel, a real life press office and dedicated Twitter feed. After it announced that Northend was weighing into the Heathrow/Gatwick expansion debate was even followed by TFL!

An immersive press junket was set up, where the Oval Space in Hackney was turned into Northend Airport, complete with security, check in and airplane food for journalists and industry influencers. Creative artwork filled the space with humorous airport signage, which fed back into the content for the show as well as introducing key characters.