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Channel 4: Sunday Brunch/ We Are Undefeatable

Client: Channel 4
Date: Jun 2020
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The Charity partnership with Channel 4 and MG OMD, reveal the We Are Undefeatable campaign is partnering with Sunday Brunch for the series’ first ever branded in-show segment, launching on Sunday 28th June 2020.

The six-week partnership, brokered by MG OMD and 4Sales, will see the We Are Undefeatable campaign partnering with the Sunday morning show’s regular audience participation focussed section ‘Sunday Crunch’. It will showcase personal trainers encouraging viewers to participate in their fun and inclusive home workouts and aims to support those with long-term health conditions to join in too. This audience are one of the most affected by Covid-19, they want to be more active whilst they are at home, but may need some help to get started.

There are 19 million people in England who live with one or more long-term health conditions and research suggests this group are twice as likely (vs people without health conditions) to not undertake 30 minutes of physical activity a week. We Are Undefeatable is a national campaign developed by 15 health and social care charities (led by Age UK), along with National Lottery funding and expertise from Sport England. The campaign aims to support and inspire people with health conditions to be active in a way that works for them.