The Drum Awards for Marketing - Extended Deadline

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Agency: Channel 4
Date: Mar 2019
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Channel 4 has today launched its full marketing campaign for the new series of hit comedy, Derry Girls, produced by 4Creative for Channel 4 Marketing.

Social media activity will include 90’s ‘school pics’ of the cast, and ‘Derrytext’, an @Channel4 Instagram story inspired by services popular in the 90s such as Teletext, Ceefax and Fivetext. Users will enjoy everything from updates about the weather in Derry to ‘spiritual guidance’ from Sister Michael.

Credits

Channel 4 Marketing

Head of Marketing: James Walker

Deputy Head of Marketing: Laura Ward-Smith

Group Marketing Manager: Nic Moran

Marketing Manager: Clare Morrish

Marketing Executive: Laura Bedford

James Smart: Group Social Media Manager

Emma Dowling: Social Media Manager

Luka Shimada: Social Media Executive

4creative

Executive Creative Director: Alice Tonge

Creative Directors: Eoin McLaughlin

Creatives: Chris Rice, Caio Turbiani & Raminder Samra

Business Director: Jane English

Project Manager: Olivia Emmerson

Designer: Oliver Booth

Creative Artworker: Giles Butcher

Executive Producer, Digital: Christos Savvides

Digital Production and Edit Assistant: Kelly Lacroix