The Drum Awards for Marketing - Extended Deadline

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Date: Jun 2018
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City of Dreams, China's largest resort, has created its first advertising campaign to promote the relaunch of the Macau resort.

The “The Art of Winning” campaign features mythical and historical figures associated with triumph, victory and leadership such as Napoleon, Calliope and Nike, the Greek goddess of Victory.

The campaign will run across traditional advertising, social media digital OOH and online platforms.

Credits

Photographer: Nick Knight