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US Census Bureau: Who I Am

Date: Nov 2019
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'Who I Am,' a new PSA for the US Census, is a celebration of tribal and individual diversity that encourages American Indians to participate in 2020. Agency G&G collaborated with Lucky Post on the spot, which reminds viewers that the US Census shapes the future by providing information essential to funding communities around the country.

The piece, edited by Sai Selvarajan, intercuts rhythmically-paced portraits - a wide variety of ages and tribal lineages - with sweeping vistas and wide location shots, from a dense forest to city pier.

The voice-over, recorded at Lucky Post, is delivered with poetic cadence in rich tones by actor Arthur Redcloud. Redcloud, who starred as Hikuc in the 2015 film The Revenant, lent gravitas and reflected the authenticity of the PSA. The result is the embodiment of what the US Census seeks to accomplish: to count and represent the many individuals that comprise one country.


Agency: G&G

Creative Group Head/Writer: Michael Gray

Account Director: Zach Gray

Creative Director: Joani Gray

Production Company: Lucky 21

Director: Jeff Bednarz

Post: Lucky Post

Editor: Sai Selvarajan

Assistant Editor: Juan Vargas

Color Artist: Neil Anderson

Audio Engineer: Scottie Richardson

Finish: Tim Nagle

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