The Rockefeller University: Biomed imagery becomes art by C&G Partners

Despite being a biomedical research institution, The Rockefeller University has maintained a relatively low profile. They enlisted C&G Partners to elevate the image and quality of its communications material in order to tell the university’s unique story.

To capture the university’s world-renowned innovations in bioscience in a compelling way, C&G took actual biomedical imagery generated in the University’s labs and transformed it into art. C&G decided to use scientific imagery along with custom-drawn line art inspired by that imagery. This line art became the signature graphic expression of The Rockefeller University’s internal and external communications.

The studio developed the design concept, identified the scientific images and worked with watercolor artist Deborah Ross, who created the resulting artistic images. Most of the artwork is derived from microscopy, particularly fluorescent microscopy. In addition, one painting is based on a molecular structure, and another based on a piece of scientific equipment.

C&G Partners provided branding strategy, print design (brochures, annual report, prospectus), campus maps, kiosks, signage and website (strategy, design, information architecture, user interface design, front-end development).