The Rockefeller University: Biomed imagery becomes art by C&G Partners

Date: Jul 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
33 votes

Despite being a biomedical research institution, The Rockefeller University has maintained a relatively low profile. They enlisted C&G Partners to elevate the image and quality of its communications material in order to tell the university’s unique story.

To capture the university’s world-renowned innovations in bioscience in a compelling way, C&G took actual biomedical imagery generated in the University’s labs and transformed it into art. C&G decided to use scientific imagery along with custom-drawn line art inspired by that imagery. This line art became the signature graphic expression of The Rockefeller University’s internal and external communications.

The studio developed the design concept, identified the scientific images and worked with watercolor artist Deborah Ross, who created the resulting artistic images. Most of the artwork is derived from microscopy, particularly fluorescent microscopy. In addition, one painting is based on a molecular structure, and another based on a piece of scientific equipment.

C&G Partners provided branding strategy, print design (brochures, annual report, prospectus), campus maps, kiosks, signage and website (strategy, design, information architecture, user interface design, front-end development).

Credits

The Rockefeller University 2017 print materials

Maya Kopytman, Art Director, C&G Partners

Jenny Kim, Claire Niederberger, Haelim Paek, Melinda Sekela, Vikramaditya Sharma, Designers, C&G Partners

Elizabeth Cardone, Jenny Kim, Illustrators, C&G Partners

Deborah Ross, Watercolor Artist, freelance

Franklin Hoke, Eva Kiesler, Kelly McLees, Wynne Parry, Copywriters, The Rockefeller University

Zach Veilleux, Editor, The Rockefeller University

The Rockefeller University website

Maya Kopytman, Art Director, C&G Partners

Jenny Kim, Lead Visual Designer, C&G Partners

Bart Lewandowski, Melinda Sekela, Designers, C&G Partners

Leslie Dann, Jeff Tancil, UX Designers, C&G Partners

Red de Leon, Lead Front-End Developer, C&G Partners

Maggie Feuchter, Shuyler Nazareth, Jeff Tancil, Project Managers, C&G Partners

Meghan McCurdy, Project Manager, The Rockefeller University

Katherine Fenz, Eva Kiesler, Alexandra MacWade, Wynne Parry, Zach Veilleux, Copywriters, all The Rockefeller University

Franklin Hoke, Director of Communications, The Rockefeller University

Lead Backend Developer, DataArt