The 2017 Atlantic hurricane season is in full swing and predicted by some to be worse than usual. C&G Partners this year expanded its 'Know Your Zone' hurricane evacuation preparedness campaign on behalf of long-time client NYC Emergency Management with a new geo-targeted effort using digital signage on LinkNYC kiosks throughout the city.
This year's 'Know Your Zone' campaign features portraits and personal hurricane preparedness tips from eight actual volunteers from the city’s Community Emergency Response Teams (CERT) who themselves live in a number of the NYC’s different hurricane evacuation zones.
To convey the serious subject matter, the black and white volunteer portraits have somber tone offset by vibrant campaign graphics. Photography of the volunteers was done using a Hasselblad-Phase One with a 120mm lens, bringing portraits to life on large-scale digital signage kiosks and bus shelter ads.
A new communications network replacing New York City pay phones, each state-of-the-art LinkNYC kiosk is equipped with free services like high-speed Wi-Fi, device changing, phone calls, and a tablet for city maps and services. The kiosks also feature a large-scale surface to accommodate digital signage.
Maya Koyptman, Art Director, C&G Partners
Jenny Kim, Lead Designer, C&G Partners
Melinda Sekela, Designer, C&G Partners
Ping Lim, Designer, C&G Partners
Red de Leon, Photographer, C&G Partners
Christina Farrell, Deputy Commissioner of External Affairs, NYC Emergency Management
Allison Pennisi, Director of Communications, NYC Emergency Management