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Celebrity Cruises: Journey Safe

Date: Oct 2021
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Celebrity Cruises, one of five cruise brands operated by Royal Caribbean Group, is leading the comeback with the launch of its largest-ever global advertising campaign ‘Journey Safe, Journey WonderFULL’.

Designed to tear up the cruising rulebook, the powerful comeback taps into the audience’s innate sense of wanderlust by illustrating the places, people and sights that await those hitting the high seas.

Building on a widespread sense of frustration and imprisonment engendered by repeated lockdowns, the campaign invites potential holidaymakers to ponder ‘how many precious moments have we missed?’ before embarking on a journey of discovery through exotic locales to the tune of What a Wonderful World by Louis Armstrong.

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