The Drum Awards for Marketing - Extended Deadline

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Agency: Cazar DDB
Date: Aug 2018
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Pekao Fish Market & Restaurant's proposition is characterized by the freshness of its produce, be it on prepared dishes or take-out uncooked products. With this premise, the Pekao 'Fresh Choice' campaign shows that their products are a good choice.

The campaign is designed to show in a disruptive way to consumers that the freshness of their products, more than a mere philosophy, is a reality that generates confidence and goes beyond the expectations of freshness and quality that the consumers are not really used to get. For this, Cazar DDB designed two posters, merging 3D techniques, photography and illustration, bringing to life two powerful images that wouldn't go unnoticed in any media given their great visual impact.

In the posters, a tuna and a salmon leap out of the water before descending as prepared meals.

Credits

Advertised brand: Pekao Fresh Market & Restaurant

Advert title(s): Fresh Choice

Headline and copy text (in English): Any choice is a good choice

Media (see available options below): Print

Advertising Agency: Name, City, Country: Cazar DDB, Santo Domingo, Dominican Republic

Agency Twitter account: @: cazarddb

Creative Director: Salvador Lister Marín, Freddy Montero Galva

Art Director: Marcos Zorrilla

Copywriter: Carlos J. Núñez Báez, Ahmed Haddad

Illustrator: Marcos Zorrilla

Photographer: Daniel Santos / Juan Acevedo

Digital Art: Edward Abreu