Pekao Fresh Market & Restaurant: advert-body-3 by Cazar DDB
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Pekao Fish Market & Restaurant's proposition is characterized by the freshness of its produce, be it on prepared dishes or take-out uncooked products. With this premise, the Pekao 'Fresh Choice' campaign shows that their products are a good choice.
The campaign is designed to show in a disruptive way to consumers that the freshness of their products, more than a mere philosophy, is a reality that generates confidence and goes beyond the expectations of freshness and quality that the consumers are not really used to get. For this, Cazar DDB designed two posters, merging 3D techniques, photography and illustration, bringing to life two powerful images that wouldn't go unnoticed in any media given their great visual impact.
In the posters, a tuna and a salmon leap out of the water before descending as prepared meals.
Credits
Advertised brand: Pekao Fresh Market & Restaurant
Advert title(s): Fresh Choice
Headline and copy text (in English): Any choice is a good choice
Media (see available options below): Print
Advertising Agency: Name, City, Country: Cazar DDB, Santo Domingo, Dominican Republic
Agency Twitter account: @: cazarddb
Creative Director: Salvador Lister Marín, Freddy Montero Galva
Art Director: Marcos Zorrilla
Copywriter: Carlos J. Núñez Báez, Ahmed Haddad
Illustrator: Marcos Zorrilla
Photographer: Daniel Santos / Juan Acevedo
Digital Art: Edward Abreu