Date: Jul 2016
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Cawley Nea\TBWA has created an ‘Unbelievably Huge’ campaign for McDonald’s Ireland as, for the first time ever, the fast-food giant launches its globally successful Monopoly promotion into the Irish market with a number of large scale playing pieces.

To convey just how big a deal it is that the Monopoly promotion is finally launching in Ireland, the film and print elements of the campaign are centred on huge versions of the board game’s iconic tokens. In the TVC, our hero’s dog pales in comparison with the giant Monopoly Scottie dog, whilst the outdoor campaign also continues the ‘unbelievably huge’ theme by featuring oversized game tokens in restaurant scenes and highlights the fantastic prizes that can be won.


Creative Director: Des Creedon

Creative: Niall Staines, Des Creedon

Additional Credits: Agency Producer: Alex Cullen

Agency Group Account Director: Laura Daley

Agency Account Manager: Siobhan McEvoy

Agency Account Executive: Lara Walsh

Production Company: Red Rage Films

Director: Lena Beug

Executive Producer: Gary Moore

Sound Design: Paul Lynch @ Mutiny

Post Production: Windmill Lane

Editor: Vinny Beirne

VFX: John Kennedy & Fred Burdy

Starring as Fenton: Lucy