McDonald’s Ireland: Unbelievably Huge by Cawley Nea/TBWA

Cawley Nea\TBWA has created an ‘Unbelievably Huge’ campaign for McDonald’s Ireland as, for the first time ever, the fast-food giant launches its globally successful Monopoly promotion into the Irish market with a number of large scale playing pieces.

To convey just how big a deal it is that the Monopoly promotion is finally launching in Ireland, the film and print elements of the campaign are centred on huge versions of the board game’s iconic tokens. In the TVC, our hero’s dog pales in comparison with the giant Monopoly Scottie dog, whilst the outdoor campaign also continues the ‘unbelievably huge’ theme by featuring oversized game tokens in restaurant scenes and highlights the fantastic prizes that can be won.