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Clif Bar: Raising the Bar by Caveat

Agency: Caveat
Client: Clif Bar
Date: Oct 2020
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In partnership with the oldest national conservation organization in the United States, American Forests, Clif Bar has dedicated their resources towards planting trees across the country. Clif Bar and American Forests have been restoring landscapes together since 2004 and now, every purchase of Clif Bar will go towards us their goal of planting one million trees by 2025.

The light-hearted spot features a woman hiking and eventually taking a break to grab a Clif Bar. In a stand-off style showdown, the women bites into the Clif Bar while a man reacts with planting a tree. The iconic product has been reimagined to highlight the brands sustainability goal of planting one million trees.

In a time of environment uncertainty, this spot is more relevant than ever and Clif stands at the forefront of taking action towards environmental sustainability.

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