ghd: advert-top-1 by Catalyst

Hair styling brand, ghd, recently launched its limited edition Copper Luxe range for the Christmas season. ghd Hong Kong appointed integrated marketing agency, Catalyst, to bring the latest collection to life, online and offline.

To compliment the brand’s social media strategy and rally city-wide buzz, giant ghd gift boxes designed to showcase the glitz and glamour of Copper Luxe were being deployed across strategic high foot traffic locations around Hong Kong.

Each present measured over 2-metres tall and was wrapped in hundreds of layers of Copper Luxe gift packaging. Inspired by ghd’s campaign tagline “Be as bad as you like, but be good to your hair”, customers are invited to “let rip” for the chance to win prizes that give girls a “good hair day, every day”.