Carol's Daughter: Criteo Webinar banner

Carol's Daughter has launched its 'True To Your Roots' campaign, dedicated to the deep-rooted bond between mothers and daughters and embracing the power of family tradition.

Inspired by its own brand heritage, the latest campaign from Carol's Daughter heralds female empowerment, dedication to the mother-daughter connection, and how each inform the lifelong relationship with hair passed from one generation to the next.

Featuring a real mother and daughter at launch, the authentic, family-centric campaign will evolve to also capture the emotional power of multi-generational families.