The Minnesota Twins: advert-body-2 by Carmichael Lynch
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To help propel the Minnesota Twins into the 2018 season the team has launched a new look and feel and fully-integrated campaign titled, 'This Is How We Baseball.' This is the first campaign for the Twin’s with their new agency of record, Carmichael Lynch.
“Carmichael Lynch has truly captured the excitement and anticipation for the 2018 Twins baseball season,” said Nancy O’Brien, Minnesota Twins vice president, brand marketing. “'This Is How We Baseball' brings to life the energy of our team, our fans and of Target Field not only in a fresh and exuberant way, but one that is unique to Twins Territory. We are excited to see the campaign continue to unfold throughout the season.”
The campaign brings the team’s new attitude to life through a design-driven look and feel that truly embodies the unique excitement of going to a game at Target Field. “We’re thrilled to help tell the story of our hometown team,” said Carmichael Lynch chief creative officer Marty Senn. “The Twins have a great young team that’s poised to have an amazing season, and we wanted to give them a look-and-feel that could capture some of that swagger, and also give you that feeling of being at Target Field in the summer.” The new look and feel infiltrates all elements for the team from TV down to tickets and season ticket holder packages. The 'This Is How We Baseball' campaign includes two 30-second spots that will air in the Minneapolis-St. Paul market, including 'Buck Yeah' and 'Won’t Stop.'
Credits
TITLE: Buck Yeah / Won’t Stop
CLIENT: Minnesota Twins Baseball Club
Vice President, Brand Marketing: Nancy O’Brien
Senior Director, Marketing & Content: Chris Iles
Senior Manager, Advertising: Will Delaney
Creative Director: Rodd Isberto
AGENCY:
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Creative Director: Troy Longie
Design Director: Milton Un
Writer: Caroline Henry
Art Director: Gideon Virgadamo
Designer: Kate Mickelson
Head of Production: Joe Grundhoefer
Account Management Team: Krista Kelly, Chris Kueppers
Senior Project Manager: Allison Sadeghi
Brand Planning: Brenna Smithson
Media Planning & Buying Team: Andrew Lapham, Brandi Freitas, Erin Lyon
PRODUCTION SERVICES:
Production Services Company: Matre Productions
Executive Producer: Lisa Keljik
Business Manager: Michelle Caron
Account Director: Kate Moret
Content Producer: Lisa Feldman
POST PRODUCTION:
Edit House: Schnitt Editorial
Editor: Charley Schwartz
Assistant Editor: N/A
Executive Producer: Jill Dotseth
VFX House / Online Artist(s): Gasket Studios/Gregory Shultz
Audio Mix: SisterBoss
Sound Design: NoWare Media/Eric Olsen + SisterBoss/Micah Johnson
Post Production Audio Producer: Joel Saint John Dodson + Annie Sparrows
Animation/Motion Graphics House: Gasket Studios
Animation Chief Creative: Gregory Shultz
Post Executive Producer: Tammy Oellien
Post Producer: Dan Helgemoe
MUSIC:
“Won’t Stop” + “Bucky Yeah” Custom
Music Company: NoWare Media
Music Supervisor: Eric Olsen/ Joel Saint John Dodson
TALENT:
On-camera talent: Twins players courtesy of Minnesota Twins