The Drum Awards for Marketing - Extended Deadline

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Client: Subaru
Date: Jan 2018
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This cinematic commercial for Subaru of America from Carmichael Lynch follows the life of one woman, from birth to marriage to becoming the mother of twin boys. The spot combines emotional punch and engineering know-how in order to remind viewers of the most important considerations in buying a vehicle.

One night, her life story nearly comes to a very sudden stop, and she is reminded why of the Subaru Forester's safety credentials, highlighting the the fact that it was the IIHS Top Safety Pick of 2018, and focusing on issues of reliability and security in the automobile industry.

Credits

TITLE: Life Story on the Line :60 & :30

CLIENT: Subaru of America

Sr. Vice President, Marketing: Alan Bethke

National Advertising Manager: Brian Cavallucci

Integrated Media Specialist: Michelle Shoultes

AGENCY:

Agency: Carmichael Lynch

Chief Creative Officer: Marty Senn

Exec Creative Director: Randy Hughes

Writer/Group Creative Director: Dean Buckhorn

Art Director/Creative Director: Brad Harrison

Head of Integrated Production: Joe Grundhoefer

Senior Executive Content Producer: Brynn Hausmann

Director of Business Affairs: Vicki Oachs

Talent Payment Specialist: Jennifer Knutson

Account Management Team: Brad Williams/Adam Craw/ Caroline Rudzinski

Product Information Specialists: Robert Ar & Jonathan Bush

Project Manager: Meredith Paul

PRODUCTION:

Production Company: Park Pictures

Director / Director of Photography: Lance Acord

Executive Producer: Jackie Kelman Bisbee

Executive Producer: Justin Pollock

Head of Production: Anne Bobroff

Producer / Executive Producer: Caroline Kousidonis

POST PRODUCTION:

Edit House: Work Editorial

Editor: Rich Orrick

Assistant Editor: Mike Horan

Executive Producer: Marlo Baird

Producer: Marguerite Olivelle

VFX Studio: a52

VFX Supervisor: Patrick Murphy

VFX Lead: Matt Sousa

2D VFX Artist(s): Brendan Crockett, Rob Basham

CG Supervisor: Andrew Romatz

3D Artists: Mike Cardenas, Mike Bettinardi, Joe Chiechi

Online Editor: Kevin Stokes

Producer: Michael Steinmann

Production Coordinator: Andrew Rosenberger

Executive Producer: Patrick Nugent & Kim Christensen

Managing Directors: Linda Carlson & Jennifer Sofio Hall

Volt Studios, Steve Medin

Post Producer: Amanda Tibbits

Telecine: MPC, Mark Gethin

Audio Mix: SisterBoss, Carl White

Sound Design: SisterBoss, Carl White

Post Production Audio Producer: Annie Sparrows

MUSIC:

Music by: Walker Music

Executive Producer: Stephanie Pigott

Music Coordinator: Marissa Hernandez

Performed by : Mark Tewarson

Written by : Mark Tewarson