Phillips 66: advert-top-1 by Carmichael Lynch
- Location:
Phillips 66 has unveiled a new brand campaign, 'Live to the Full', inspired by the vibrant communities the fuel brand has served for over 90 years. Created in partnership with creative agency of record, Carmichael Lynch, the campaign focuses on the lives Phillips 66 helps fuel, each with their own, unique, real stories playing out every day on the road.
The campaign is led by three 60- and 30-second television commercials, airing nationally. Directed by Emmy Award winner Chris Wilcha, each spot tells the story of different people going about their so-called normal lives that are actually full of drama, emotion and meaningful stories. All three of the stories intersect at a Phillips 66 pump.
'Victory' features a month-in-the-life story of a father/daughter team, putting the rubber to the road in search of a basketball championship. All the ups and downs, days and nights, victories and defeats. In 'S.A.H.M.,' a stay-at-home-mom shows the world just how inaccurate that job title is, as one mom tirelessly takes on her day filled with errands, carpools and more. Finally, 'Driver,' features the story of a gig economy driver as he makes a living on the road in a new totally new, modern way.
Credits
TITLE: "Stay-At-Home-Mom" :30
CLIENT:
Phillips 66
Sr. Director of Brands: Sarah Bolding
Brand Director: Monica Silva
Associate Promotions Director: Yackjaira van Den Bergh
AGENCY:
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Associate Creative Director/Writer: Chad Temples
Sr. Designer: Andrew Wetzel
Account Management Team: Jennifer Corrigan, Taylor Obetz
PRODUCTION SERVICES:
Production Services Co: Matre
Sr. Content Producer- Lisa Keljik
Business Manager- Michelle Caron
Business Affairs- Brent Larson
Account Management-Kate Moret
PRODUCTION:
Production Company: Park Pictures
Director: Chris Wilcha
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Dinah Rodriguez
Head of Production: Anne Bobroff
Producer: Alec Sash
Director of Photography: Igor Martinovic
POST PRODUCTION:
Edit House: Spot Welders
Editor: Haines Hall
Executive Producer: Carolina Padilla
Producer: Jessica Davis
Telecine: Company 3/Stefan Sonnenfeld
POST/Online Artist: Drive Thru/Derek Johnson
Post Producer: Drive Thru/Beth Wilson
Audio Mix: SisterBoss/Carl White
Sound Design: SisterBoss/Carl White
Post Audio Producer: Annie Sparrows
MUSIC:
Title: Opt In
Music Company: In House Music + Sound
Music Supervisor: Christopher Wray
TITLE: "Victory" :30
CLIENT:
Phillips 66
Sr. Director of Brands: Sarah Bolding
Brand Director: Monica Silva
Associate Promotions Director: Yackjaira van Den Bergh
AGENCY:
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Associate Creative Director/Writer: Chad Temples
Sr. Designer: Andrew Wetzel
Account Management Team: Jennifer Corrigan, Taylor Obetz
PRODUCTION SERVICES:
Production Services Co: Matre
Sr. Content Producer- Lisa Keljik
Business Manager- Michelle Caron
Business Affairs- Brent Larson
Account Management-Kate Moret
PRODUCTION:
Production Company: Park Pictures
Director: Chris Wilcha
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Dinah Rodriguez
Head of Production: Anne Bobroff
Producer: Alec Sash
Director of Photography: Igor Martinovic
POST PRODUCTION:
Edit House: Spot Welders
Editor: Haines Hall
Executive Producer: Carolina Padilla
Producer: Jessica Davis
Telecine: Company 3/Stefan Sonnenfeld
POST/Online Artist: Drive Thru/Derek Johnson
Post Producer: Drive Thru/Beth Wilson
Audio Mix: SisterBoss/Carl White
Sound Design: SisterBoss/Carl White
Post Audio Producer: Annie Sparrows
MUSIC:
Track Title: Animal Candy Anthem
Music Company/Artist: Echo Boys/Tom Lecher
Music Supervisor: Tom Lecher
Music Producer: Sara Davidson
TITLE: "Driver" :30
CLIENT: Phillips 66
Sr. Director of Brands: Sarah Bolding
Brand Director: Monica Silva
Associate Promotions Director: Yackjaira van Den Bergh
AGENCY:
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Associate Creative Director/Writer: Chad Temples
Sr. Designer: Andrew Wetzel
Account Management Team: Jennifer Corrigan, Taylor Obetz
PRODUCTION SERVICES:
Production Services Co: Matre
Sr. Content Producer- Lisa Keljik
Business Manager- Michelle Caron
Business Affairs- Brent Larson
Account Management-Kate Moret
PRODUCTION:
Production Company: Park Pictures
Director: Chris Wilcha
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Dinah Rodriguez
Head of Production: Anne Bobroff
Producer: Alec Sash
Director of Photography: Igor Martinovic
POST PRODUCTION:
Edit House: Spot Welders
Editor: Haines Hall
Executive Producer: Carolina Padilla
Producer: Jessica Davis
Telecine: Company 3/Stefan Sonnenfeld
POST/Online Artist: Drive Thru/Derek Johnson
Post Producer: Drive Thru/Beth Wilson
Audio Mix: SisterBoss/Carl White
Sound Design: SisterBoss/Carl White
Post Audio Producer: Annie Sparrows
MUSIC:
Title: Ride Out
Music Company: In House Music + Sound
Music Supervisor: Christopher Wray
