The Drum Awards Festival - Official Deadline

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Date: Mar 2017
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Lorissa's Kitchen, a recently launched jerky brand that uses grass-fed beef and no preservatives in its products, has rolled out four TV spots that will run on Food Network, HGTV, Bravo, Travel Channel, Hulu and RealSimple.com. The spots poke a bit of fun at society's current obsession with meal prepping by showing people that a healthy diet doesn't have to involve dozens of small containers or homemade concoctions. Each spot for the "prep-free protein" ends with the tagline "snack more, make snacks less." Created by Carmichael Lynch, the campaign also includes influencer partnerships, social elements and a redesigned website.