Evereve: advert-body-1 by Carmichael Lynch

Evereve, a clothing retailer with nearly 70 stores in 25 states, has launched its first-ever campaign. Created by Carmichael Lynch, the campaign - which includes online video, out-of-home, social and banner ads - is running under the tagline 'Dress Like a Mom.' The goal of the campaign is to break down the stereotype that women become less stylish once they become moms. The online videos feature a series of models who are also mothers wearing Evereve's "fashionable, bold and unique" clothing. The campaign was photographed by fashion and lifestyle photographer Meredith Jenks.