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Carl's Jr.: The Thickies

Client: Carl's Jr.
Date: Mar 2018
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Carl’s Jr. is celebrating its fans by hosting its own social media awards show on Twitter (@CarlsJr) leading up to, and during, the Oscars. Named after the chain’s Thickburgers, those on the internet will be vying for the coveted Thickie Award (#TheThickies).

Carl’s Jr. will recognize fans across a variety of categories including Best Tweet, Best Food Selfie, Best DM, and Best Food Review, Best Carl and even Best Hater.

The burger chain will engage fans on Twitter, and it states that while anyone/any content from the past year is eligible, they give a helpful hint to put up something fresh leading to Sunday’s award show. All award winners will be announced on Sunday, March 4. Prizes include a trophy and $25 gift card to Carl’s Jr.

Credits

Carl's Jr. in-house