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The Drum

Carhartt and Guinness: #MakeYourOwnParade

Date: Feb 2021
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While this St. Patrick's Day looks to be another socially distant experience, Carhartt and Guinness have proudly teamed up to brew hope for the future with a new story and co-branded gear to keep the spirit of the holiday alive.

The iconic brands are calling on hardworking men and women to re-imagine their St. Patrick's Day celebrations from home. No matter the circumstances, the spirit of the holiday must live on – it just may require folks to #MakeYourOwnParade.

Consumers are encouraged to recreate their holiday traditions in a new way and share their at-home parade using the hashtag and tagging @Carhartt on Instagram.