Carhartt: Hey Rookie

Carhartt, the America’s workwear brand dating to 1889, announced it will close all retail stores, the corporate Dearborn office, and US manufacturing and distribution facilities on Labor Day to honor its employees and pay tribute to the country’s hardest working people. Whether an established veteran having worked on the jobsite for decades or a rookie entering the workforce for the first time, Carhartt is championing the hard work that keeps this nation humming.

Through the company’s 'Carhartt for Workers' (CFW) platform, the company is helping to close the skilled trades gap and advocate for skilled workers. Carhartt is working with its long-time partners for this initiative: SkillsUSA, Team Rubicon and Future Farmers of America. Each of these organizations support skilled work in a variety of ways, from offering a pathway to a career in the trades, to engaging youth and veterans through education and training.

The company is also celebrating hardworking men and women with its new campaign titled 'Turning Rookies Into Veterans Since 1889', directed by award-winning director, Peter Berg.

The new campaign was developed to champion some of the hardest workers, day in and day out – the rookies. It highlights the trials and tribulations a rookie goes through on their first day on the job as they work to earn the respect of their peers.