Canary: First weeks of motherhood

Client: Canary
Date: May 2018
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Smart security company Canary, for Mother’s Day, partnered with three NYC moms who were expecting a child and outfitted their entire apartments with Canary devices to capture and document what that first week back home with your baby really looks like — and it sure as heck doesn’t look put together like Kate Middleton’s photo.

The video shows what motherhood, from the very beginning, really looks like for Mother’s Day. With cameras set up throughout the home, they captured some raw and candid moments: everything from middle of the night crying to their baby’s first smile, giving an unfiltered, real look into the reality of welcoming a new member into your family.

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Citizens Bank: Made Ready by Ogilvy

Added 16 September 2019
Agency: Ogilvy
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