Re/Max Video generator by Camp+King

Agency: Camp+King
Date: Jan 2019
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Re/Max, the #1 name in real estate*, today launched its 2019 advertising campaign featuring an industry-first tool for its network: a customizable video generator. In four simple steps, Re/Max agents from coast-to-coast can create their own personal 15-second videos for promotion across most social media platforms, personal and professional websites or on some local television stations.

The custom videos are just one slice of a comprehensive national Re/Max campaign that spans outdoor, radio, digital, TV and social media outlets. The new Re/Max television spots, along with the personalized videos, are an evolution — and the fourth iteration of — the successful 'The Sign of a Re/Max Agent' advertising campaign, launched in 2016. This year's campaign takes a modern, energetic approach to communicate a straightforward message: Combine the industry's most productive agents** with the top technology, and great things happen.

To create their own customized videos, which are designed to complement the national campaign's look and feel, Re/Max agents are directed to a portal to upload their headshots and contact details. Through this experience, they are also prompted to choose between options for music and which competitive advantages they prefer to list (for example, 3D home tours, e-signatures, and marketing savvy). In total, there are more than 5,000 possible combinations.

Credits

Agency: Camp+King

Client: Re/Max