Kaiser Permanente: Long Live and To Them We Say by Campbell Ewald
- Location:
In 'To Them We Say' from national healthcare titan Kaiser Permanente, the brand’s message of Thrive is demonstrated through a series of vignettes that feature individuals unapologetically defying unfortunate societal perceptions. Whether it’s a brazen elderly fashionista, a trio of minority cowgirls, or a man gleefully dressed in drag, this spot stands to prove that there’s nothing healthier than a strong sense of self.
With 'Long Live' Kaiser Permanente is shining a light on the misconception that life’s achievements are reserved for the youth. In this spot, they challenge the myth by reminiscing on some key individuals and the amazing feats they accomplished in their golden years. By doing so, the brand takes a stance against anti-aging by promoting the idea of getting the most out of all your years.
The two spots, with VO from Allison Janey, are designed to reach different audiences, with direction from Lisa Gunning, part of Free The Work.
Credits
Client: Kaiser Permanente
Christine Paige – SVP, Marketing & Digital Services
Lawrence Montgomery – Executive Director, National Advertising
Bryce McAnally – Director, Media & Programs
John Porter – Manager, Operations
Agency: Campbell Ewald
Jo Shoesmith – CCO
Jason Tisser – Executive Creative Director
Jodi Duncan – Sr. Art Director
Ryan Eubanks – Copy Writer
John Haggerty – Executive Producer
Zenieda Torres – Managing Director
Michael Tucker – Group Account Director
Chris Pereira – Account Director
Judeus Samson – Account Supervisor
Veronica De La Rosa- Associate Director Operations
Reza Rostampisheh – Director of Strategy
Voice Over: Allison Janney
Production Company: Imperial WoodPecker
Director - Lisa Gunning (Free The Work)
Producer - Anita Wetterstedt
Managing Partner - Doug Halbert