‘#DanceLikeaDad’ is a part of the Ad Council and Campbell Ewald's 'Fatherhood Involvement' campaign, right in time for Father’s Day on 16 June.
The ads are short clips, each less than a minute long, of dads dancing and goofing off with their kids to show that sometimes it’s the little things that matter most, and there are more ways than one to be involved as a parent.
According to the National Fatherhood Initiative, more than one in four children live without a father in the home, leading to the “father factor” in many of the nation’s societal ills, such as poverty, behavioral problems, crime, incarceration and substance abuse. Because of this, the campaign encourages fathers all over to step up and “make a moment” in their children’s lives.
The campaign aims to inspire fathers to be engaged with their kids by dancing their ways into their hearts and by sharing a small moment that will make a big impact.
‘#DanceLikeaDad’ is designed to foster bonds and is a surefire way to “simultaneously embarrass and encourage love.”
Agency: Campbell Ewald
The Ad Council
National Fatherhood Initiative