Client: Campari
Date: May 2020
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Campari Australia in partnership with Eleven, Apparent and Wavemaker have launched a national Covid-19 response initiative, Shaken Not Broken, to support the Australian hospitality industry during this difficult time.

The initiative was developed to support neighbourhood bars and venues as they adapt and stay connected to their communities, by facilitating access to a bottled cocktail delivery or pick-up service via a partnership with online ordering platform HungryHungry.

Since launch, more than 200 venues have registered for the initiative’s Response Package, which includes donated Campari Group product, cocktail delivery supplies and marketing tools to help drive widespread awareness about venues’ individual contactless cocktail offering.


Campari Australia

Creative & PR: Eleven Sydney

Production: Bolt

Digital: Apparent

Media: Wavemaker

Delivery partner: HungryHungry