Del Taco: Eau de French Fry by Camp + King
- Location:
California-based Del Taco is getting on its soapbox to promote a new lineup of Fresh Faves Box Meals, with a social media component that encourages people to promote the restaurants in return for French fry-scented soap.
The campaign’s social push, from San Francisco advertising agency Camp + King, is meant to build buzz for the boxes. Fans can get in on the fun and win a free bar of ‘Eau de French Fry’ soap by posting about their love for Del Taco with the hashtag #FrySoap.
Stamped with the Del Taco logo and packaged to look like a Fresh Faves box, the fry-smelling five-ounce bars come in packaging states that the soap is “brought to you by the hardest-working hands in fast food”.
Guests who download The Del App will receive a coupon for two free Del Tacos, as well as other special offers.
Credits
Project: Del Taco French Fry Soap
Agency: Camp + King
Chief Creative Office/Partner: Roger Camp
Chief Executive Officer/Partner: Jamie King
Art Director: Ben Pang
Copywriter: Rick Morrison
Designer: Patty Nguye
Director of Content Production: Stacy McClain
Producer: Malini Kartha
Associate Producer: Sophie Fyfield
Director of Print Production: Amy Guzman
Managing Director – Chicago: Kristin Barbour
Brand Director: Melissa Stavish
Brand Supervisor: Ellen Obletz
Senior Strategist : Sally Kallet
Production Partners:
Maui Soap Company, LLC
Orchidia Fragrances
Andresen
Project: Del Taco Fresh Faves Broadcast
Agency: Camp + King
Chief Creative Office/Partner: Roger Camp
Chief Executive Officer/Partner: Jamie King
Art Director: Ben Pang
Copywriter: Rick Morrison
Content Creation Director: Michael Whelan
Editor: Prav Potu
Director of Content Production: Stacy McClain
Producer: Malini Kartha
Managing Director – Chicago: Kristin Barbour
Brand Director: Melissa Stavish
Brand Supervisor: Ellen Obletz
Senior Strategist : Sally Kallet
Director: Michael Schrom
Executive Producer: Carl Sturges
Audio: One Union Recording
Sound Engineer: Joaby Deahl
Post: Mission Film & Design
Colorist: Chris Martin
Flame & Finish: Mark Everson
