Camden Town Brewery: Marmite Kiss by Draftline

Camden Town Brewery has released an ad set to divide audiences by relaunching an old Marmite spot from 2001.

Off the back of a collaboration beer with the controversial spread, the beermaker has re-released the ’Marmite Kiss’ ad with a new twist.

In the original spot, a romantic pair move in for a kiss, before one breaks off – repelled by the taste of Marmite on their lover’s lips. In the new campaign, the yeast paste itself is replaced with a tin of Camden Love Hate Marmite Ale, albeit with similar results for the would-be couple.

The ad was directed by Eros Vlahos and produced by Draftline – AB InBev’s in-house creative agency. Media buying was handled by Bountiful Cow and PR has been managed by W Communications.