Camden Town Brewery: Camden Heroes by W+K London
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Camden Town Brewery has re-branded its classic Camden Hells lager to Camden Heroes, with all proceeds of every can sold, donated to charities supporting healthcare workers during this incredibly difficult time.
What’s more, all NHS workers will be able to claim a free six pack of Camden Heroes Lager by signing up to the Camden Web Shop, using their NHS email address and entering the code ‘HEROESFORHEROES’ at checkout.
Camden Town Brewery will also be donating 20,000 cans directly to frontline staff at hospitals, ambulance stations and clinics in London as a direct ‘thank you’ for when staff clock off after their shift.
Credits
Client: Camden Town Brewery
Project Name: Camden Heroes
A limited edition can, with all proceeds going to healthcare charities.
Media Channels Social
Client Name Andre Amarel, Sophie Bond, Vivian Ly
Launch Date April 29 2020
Markets UK
W+K LONDON
Creative Director: Tom Bender & Tom Corcoran
Creatives: Derek Lui & Molly Milkof
Executive Creative Directors: Tony Davidson & Iain Tait
Group Account Director: Laura Jacobs
Account Director: Ollie Pym
Comms Planning Director: Anjali Patel
Lead Designer: Jackie Hudson
Senior Business Affairs Manager: Alex Coomer