The Drum Awards for Marketing - Extended Deadline

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Agency: W+K London
Date: Apr 2020
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Camden Town Brewery has re-branded its classic Camden Hells lager to Camden Heroes, with all proceeds of every can sold, donated to charities supporting healthcare workers during this incredibly difficult time.

What’s more, all NHS workers will be able to claim a free six pack of Camden Heroes Lager by signing up to the Camden Web Shop, using their NHS email address and entering the code ‘HEROESFORHEROES’ at checkout.

Camden Town Brewery will also be donating 20,000 cans directly to frontline staff at hospitals, ambulance stations and clinics in London as a direct ‘thank you’ for when staff clock off after their shift.

Credits

Client: Camden Town Brewery

Project Name: Camden Heroes

A limited edition can, with all proceeds going to healthcare charities.

Media Channels Social

Client Name Andre Amarel, Sophie Bond, Vivian Ly

Launch Date April 29 2020

Markets UK

W+K LONDON

Creative Director: Tom Bender & Tom Corcoran

Creatives: Derek Lui & Molly Milkof

Executive Creative Directors: Tony Davidson & Iain Tait

Group Account Director: Laura Jacobs

Account Director: Ollie Pym

Comms Planning Director: Anjali Patel

Lead Designer: Jackie Hudson

Senior Business Affairs Manager: Alex Coomer