The Drum Awards for Marketing - Entry Deadline

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Client: Cadillac
Date: Feb 2021
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Cadillac aimed to cut through Super Bowl hype in the company of Edward Scissorhands this season, with a nostalgic trip back in time with the 1990 Tim Burton classic.

Continuing the tale of Johnny Depp's incomplete fantasy android, the piece sees Timothée Chalamet play Edward's son Edgar with Winona Ryder reprising her role as Kim, Edgar's mother.

Together the pair demonstrate the everyday challenges inherent to living a life without the aid of an opposable thumb or ten digits, should your hands ever be replaced by lethal blades.

As with all good fairytales, a happy ending is provided when Edgar takes the wheel of an all-electric Cadillac LYRIQ equipped with a Super Cruise driver-assistance system - which is proven to be so versatile it can even be driven by a walking Swiss Army knife.