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14 - 18 June

Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Colorado Lottery: Glam Band by Cactus

Agency: Cactus
Date: Jan 2020
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Advertising agency Cactus is promoting awareness of the Colorado Lottery’s newest family of scratch games, eXtreme Multiplier Scratch, with a TV ad starring a persistent aging hair metal band to remind viewers that there are easier ways to find fortune.

'Glam Band' recently launched throughout Colorado, and a radio component will kick off later this month. Cactus’ will also leverage separate social media, web, email, and point-of-sale collateral to increase awareness and alert lottery players that there is a new game to win.

The TV spot captures the band members plotting how they will market themselves into millionaires as they pump themselves up in a dressing room backstage before a gig. However, their performance in front of a sparse crowd in a nondescript venue indicates they have their work cut out for them. The Colorado Lottery interrupts the scene to remind viewers there are easier ways to go extreme for real with its new eXtreme Scratch games.


Agency: Cactus, Denver, CO

Chief Creative Officer: Norm Shearer

Creative Director: Shea Tullos

Sr. Art Director: Hailey Simon

Copywriter: Sarafina Persaud

Account Manager: Max Cedergreen

Account Director: Summer Duncan

Project Director: Jamie Lamora

Print Producer: Julie Mimmack

Senior Integrated Producer: Martha Douglas