Advertising agency Cactus is promoting awareness of the Colorado Lottery’s newest family of scratch games, eXtreme Multiplier Scratch, with a TV ad starring a persistent aging hair metal band to remind viewers that there are easier ways to find fortune.
'Glam Band' recently launched throughout Colorado, and a radio component will kick off later this month. Cactus’ will also leverage separate social media, web, email, and point-of-sale collateral to increase awareness and alert lottery players that there is a new game to win.
The TV spot captures the band members plotting how they will market themselves into millionaires as they pump themselves up in a dressing room backstage before a gig. However, their performance in front of a sparse crowd in a nondescript venue indicates they have their work cut out for them. The Colorado Lottery interrupts the scene to remind viewers there are easier ways to go extreme for real with its new eXtreme Scratch games.
Agency: Cactus, Denver, CO
Chief Creative Officer: Norm Shearer
Creative Director: Shea Tullos
Sr. Art Director: Hailey Simon
Copywriter: Sarafina Persaud
Account Manager: Max Cedergreen
Account Director: Summer Duncan
Project Director: Jamie Lamora
Print Producer: Julie Mimmack
Senior Integrated Producer: Martha Douglas