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Client: Chipotle
Date: Feb 2017
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Chipotle’s 2012 film ‘Back to the Start’ sees a famer slowly turning his family farm into an industrial farm before deciding there has to be a better way.

Created by CAA Marketing with film-maker Johnny Kelly, the animation follows the farmer as he seeks a more sustainable future for him and his animals.

Set to Willie Nelson’s version of Coldplay’s The Scientist, the commercial aims to show the importance of developing a sustainable food system.

Grand Prix & 2 Golds (Clio Awards 2012)