Spotify: Last Christmas by Byte London

Client: Spotify
Date: Dec 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
73 votes

Spotify and Sony Music have tasked Byte London – the marketing technology agency of choice for forward-looking, fast-growing brands – with creating a fun festive AR effect that lets people transform themselves into George Michael, as seen on the original record cover of Wham!’s Last Christmas.

The effect celebrates Wham!’s much-loved festive legacy by giving users George Michael’s classic 80s hairdo and earring, while recreating the record cover’s unforgettable design by dressing the user in a Santa hat. Naturally, Last Christmas plays while the AR effect is active.

Timed to coincide with the release of the George Michael-endorsed film that shares the song’s name, Spotify and Sony Music commissioned Byte to create the effect as part of a campaign to get the classic Christmas pop song back to number one in the festive charts.

Available on Instagram, the effect is being promoted through paid media alongside social support from Last Christmas film talent and additional artists.

IKEA: Why We Make by Ogilvy

Added 27 January 2020
Agency: Ogilvy
Overall Rating
5/5Vote

Dots by FF Los Angeles

Added 24 January 2020
Overall Rating
5/5Vote
Overall Rating
5/5Vote

Pepsi: Paint it Black

Added 24 January 2020
Overall Rating
3/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.