Rebrand by Buzzword
Established IT service provider Westlake has commissioned Buzzword to produce a rebrand.
The company required branding that reflected its USP: namely the combination of the no-nonsense-get-it-done attitude of an SME with the skilled, corporate business backgrounds of their expert team.
Buzword aimed to develop a timeless logo with a direct strap line that captures the distinct personality of Westlake. Using the angles derived from the logo symbol, it developed a creative platform using a palette of cooler shades that supports the full suite of Westlake communications and positions it firmly as a cutting-edge provider of IT services.