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Rebrand by Buzzword

Agency: Buzzword
Date: Nov 2018
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Established IT service provider Westlake has commissioned Buzzword to produce a rebrand.

The company required branding that reflected its USP: namely the combination of the no-nonsense-get-it-done attitude of an SME with the skilled, corporate business backgrounds of their expert team.

Buzword aimed to develop a timeless logo with a direct strap line that captures the distinct personality of Westlake. Using the angles derived from the logo symbol, it developed a creative platform using a palette of cooler shades that supports the full suite of Westlake communications and positions it firmly as a cutting-edge provider of IT services.