Agency: Buzzman
Client: Ubisoft
Date: Oct 2017
Your Vote
Overall Rating
Opps, please vote again
2 votes

What if you became the hero’s official fart of the next Ubisoft video game? To mark the release of The Fractured But Whole, Ubisoft and its agency Buzzman invite the entire world to participate to « I am the fart », the first international fart contest.

In The Fractured But Whole, the player has a super power allowing him to fight his ennemies and to travel through time. This power, symbolized by a fart in the game, is a real harmful destruction weapon. After having launched the Nosulus Rift a year ago, which offered the players an innovative and olfactory immersion, Ubisoft returns with a unique hearing experience, involving the fans directly into the game’s creation.



Senior Vice President & Marketing, EMEA

Geoffroy Sardin

VP, Marketing, EMEA Guillaume Carmona

Associate Director, Marketing, EMEA Sarah Moison

Brand Manager, EMEA Louis Trupin

P.R. Manager, EMEA Sarah Battoue


President and Executive Creative Director

Georges Mohammed-Chérif

Vice - President Thomas Granger

General Director Julien Levilain

Creative Director Louis Audard

Creative Director Tristan Daltroff

Artistic Director Louis Audard

Copywriter Tristan Daltroff

Assistant Artistic Director

Edouard Jacquelin

Head of Account Thomas Crouzet

Strategic Planner Clément Scherrer

Head of Digital & Innovation François Phan

Digital Producer Christelle Pereira

Head of TV Production Vanessa Barbel

TV Producer Benoit Crouet

Motion Designer Théo Berdrin

Head of PR & Communication Amélie Juillet

PR & Communication Assistant Kenza Bennani Julie Claeyman Suzanne Langlais

Digital Studio Merci Michel

Production Sovage

Sound Production Schmooze

Director Julian Nodolwsky

Producer Franck Annese