Burger King: advert-body-1 by Buzzman
- Location:
Seeing a bearded man in a pink satin jacket and pony tails is a disturbing enough image, but when viewers learn it’s to get his daughter good enough grades to go to Burger King, it’s perhaps more disturbing.
That’s the concept behind Burger King France’s latest ad. In it, we see a man dressed like a nine-year-old girl – complete with pink jacket, blue skirt, sequined tee and pony tails – walking the halls of an elementary school with serious swagger. He enters a classroom filled with young students, then proceeds to ace a test, presumably as a class member. It’s then that we realize that he was doing it for his daughter, as he gets into his car with her in the passenger seat and gives a proud high five. In a flashback, we see the daughter’s mother telling her that if she gets good grades, her father will take her to Burger King.
The ad, titled ‘The Little Girl,’ is a promo for the Burger King France Kool King menu that appeals to 8-12-year-olds. The film, directed by Vincent Lobelle (Iconoclast) is set to air on TV with 20- and 30-second formats. It was produced by agency Buzzman
Credits
Burger King France
Marketing Director Béatrice Roux
Product Marketing Officer Carole Rousseau
Marketing Project Manager Lucile Zoude
Marketing Project Manager Marc Durand Perdriel
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Artistic Director Philippe Boucheron
Copywriter Patrice Lucet
Artistic Director Assistant Yvonnick Le Bruhec
Head of Account Pierre Guengant
Account Director Loïc Coelho
Account Manager Clémence Gateau
Account Executive Antoine Boizeau
Head of Strategic Planner Clément Scherrer
Head of Social Media Julien Scaglione
Social Media Manager Marie Le Scao
Social Media Manager Elise Lassimoulie
Head of PR & Communication Amélie Juillet
PR & Communication Paul Renaudineau
PR & Communication Suzanne Langlais et Victoire Fouquet-Lapar
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Production Katya Violi
Production Iconoclast
Sound Production Schmooze
Director Vincent Lobelle