Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
117 votes

What if your test drive turned into a freestyle rap performance? That’s exactly what happens in Mitsubishi’s latest 'Freestyle Test Drive' campaign for the all-new 2018 Mitsubishi Eclipse Cross by creative agency, BSSP.

With so many new and fresh features, it takes more than your average salesperson to do them justice in one standard test drive. The spot features everyday customers at a Mitsubishi car dealership. Approached by Harry Mack disguised as a dealer, the customers agree to take the Eclipse Cross out for a joy ride. Mack decides to turn on the music, and all of a sudden the drivers are in for a total surprise when their supposed ‘salesman’ impressively begins word-spitting through a laundry list of the car’s features.

The work is a continuation of the Eclipse Cross launch campaign, and ties into Mitsubishi’s historical association with music. The work will appear on social and digital properties.

Credits

Client: Mitsubishi Motors North America

· Francine Harsini, Chief Marketing Officer

· Kim Ito, Manager, Advertising

· Vanessa Lam, Senior Specialist, Marketing and Advertising

Agency: Butler, Shine, Stern & Partners

· John Butler, Chief Creative Officer

· Sinan Dagli, Creative Director

· Luke Zehner, Creative Director

· Patrick French, Copywriter

· Cameron Murray, Copywriter

· Alex Anderson, Art Director

· Grace Lazarus, Integrated Producer

· Vince Genovese, Director of Integrated Production

· Nihad Peavler, Business Affairs Manager

· Michelle O’Hea, Account Director

Production Company: Sawhorse

Blake Benham, Director

Gino Roy, Editor

Eben Kostbar, Director of Production

Nic Hill, Director of Post Production

Michelle Santoro, Producer

Anthony Ruff, Production Manager

Talent: Harry Mack