16 March - 24 April 2020

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16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

Gordon Young
Editor-in-chief at The Drum

FootJoy: Only Everything Matters by Butler, Shine & Stern & Partners (BSSP)

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With the start of golf season upon us, the category leader in golf shoes and apparel, FootJoy is launching its new Pro|SL and rolling out a national ad campaign to introduce it. 'Only Everything Matters.'

In a category that is currently experiencing exciting change and liberalization, FootJoy set out to reinforce its leading position, driven by design and golf-specific innovation in their products.

For FootJoy there are no inconsequential details. Which is why it took its most popular shoe and re-imagined it. The idea that even the even the smallest detail can make the biggest difference for golfers - became the backbone of the brand’s new campaign and tagline. 'Only Everything Matters' aims to celebrate FootJoy’s commitment to detail and performance innovation and serve as a modern platform for the brand to showcase across all communication channels throughout 2020 and beyond.

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